Hawk Team

Have you ever met someone that has a twinkle in their eye when they talk about what they do for a living? Well, you will see that twinkle in Steve’s eyes when he talks about The Media Hawk Group. Originally from Charlotte, NC and living in Louisville, KY since 2016, Steve has been influenced by and learned from so many business owners across countless industries and some of the greatest creative advertising minds in the business. He created The Media Hawk Group to share this knowledge to help businesses grow and thrive by taking their advertising to a higher level. Steve’s influential journey in business started with his family. Being the youngest of 5 children, son of a Rajun Cajun mom and a “legendary” baseball and football Coach father, and playing D-1 college baseball fueled the competitive fire and God-following direction in his life to chart a successful path.  After a 3 year run with General Mills, Inc. as a Sales Rep in Southwestern Virginia and short run as a Sporting Goods Manufacturers Rep, Steve got into the advertising business at WJZY-TV in Charlotte where he cut his teeth in the world of media. After 6 years at WJZY, Steve and a high school friend started Big Sky Ice Company in Charlotte.  Steve bought out his partner early in their venture allowing his wife Mitzi to come on as his partner in the business. With clients like Carolina Panthers Stadium, CBS Sports, FOX Sports, Charlotte Motor Speedway, Phillip Morris, PGA and Wells Fargo Championship, multiple convenience stores and restaurants, Steve and Mitzi learned to navigate business at a high-level. The thrill of the media business and starting a family prompted Steve to sell Big Sky Ice Company and get back into television as a Regional Sales Executive with The WB station in Greensboro NC. He then went to WBTV, the CBS station in Charlotte where he climbed the ranks into sales management and was asked to lead the sales department at WAVE, the NBC station in Louisville, KY  where he stayed for 6 years. Steve was not only involved with sales, he also collaborated on and helped produce the TV shows “Cook That Ish” starring Darnell SuperChef Ferguson and the high school football highlight show, “GAME ON” with former University of Louisville and Super Bowl winners Chris Redman and Deion Branch along with Kentucky high school Hall of Famer Bob Redman and award-winning Sports Director Kent Taylor.  After almost 20 years back in the world of Broadcast TV and digital sales, Steve had the calling to again start his own company and The Media Hawk Group took flight in February of 2022. His 30+ years of being in and around the media and advertising business has given him the inside track on how and why advertising works and this is the knowledge he wants to put to work for his clients. As a former NCAA Division 1 college baseball player and son of a coach, Steve is very competitive and wants his clients to WIN!  The desire to help and give back will be one of the things you will discover about Steve once you meet him, plus the fact he is a snazzy dresser!  DRESS TO IMPRESS! <strong>In the community: Part of Steve’s life quest is to give back</strong> <strong><img class="alignnone size-full wp-image-14132" src="https://mediahawkgroup.com/wp-content/uploads/2022/11/charity_salvation-army-louisville.svg" alt="" width="194" height="64" /></strong> A Salvation Army Advisory Board Member since 2016 and Development Committee Chairman, Steve attends two meetings per month to help guide and advise the Louisville Area Command in meeting the needs of those that the Salvation Army serves. Bell ringing with his family and participating in Angel Tree during the Christmas season are a few ways of giving back in addition to his Advisory Board duties. Salvation Army Mission Statement: The Salvation Army, an international movement, is an evangelical part of the Universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. <strong><img class="alignnone size-full wp-image-14133" src="https://mediahawkgroup.com/wp-content/uploads/2022/11/charity_kentucky-colonels.svg" alt="" width="194" height="64" /></strong> A Kentucky Colonel since 2021. The commission of Kentucky Colonel is the highest title of honor bestowed by the Governor of Kentucky. It is recognition of an individual’s noteworthy accomplishments and outstanding service to our community, state, and nation. Kentucky Colonels are unwavering in devotion to faith, family, commonwealth, and country. Passionate about being compassionate. Proud leaders who are gentle but strong in will and commitment. The generosity of our members enables the Kentucky Colonels – as a recognized 501 (c) (3) tax exempt nonprofit organization – to reach out and care for our children, support those in need, and preserve our rich heritage. The Honorable Order of Kentucky Colonels is a voluntary philanthropic organization. Kentucky Colonels Toast I give you a person dedicated to honor and authenticity, while holding firm to the ideals of humility, and service to others. They stand as a leader in their community and enjoy the convivial hospitality that is a Kentucky tradition. Gracious in spirit. Generous in action. Kind in all that they do. And proud of the traditions of Kentucky.  Ladies and Gentlemen, I give you The Kentucky Colonel.

Every company has that person that keeps up with all the stuff going on and keeps it organized. Mitzi, (great name don’t you think?) is that person for The Media Hawk Group.  Having been a General Contractor, she built awesome custom houses, for 15 years and mother to two wonderful boys, she has a skill set and mind that few people have. She knows how to get things done and has no issue in delegating! You will enjoy working with Mitzi as she keeps her finger on the pulse of everything happening at The Media Hawk Group. If it needs to get done, Mitzi is the one!

You know how all those brainy guys are super quiet, well that is what you get with Corbin.  He can run rings around almost anyone when it comes to keeping our IT running smooth, but he is not apt to win any talking contest.  He does have a wonderful smile!

Holden is our man of many talents.  Social media, and video editing are his specialty.  He is consistently moving and grooving around the office.  His motto is “Bring it on and let’s see how we can get it done!”  We have to say he has the best hair in the office too!

<p style="font-weight: 400;">After an amazing three decades in television, radio and digital as an Advertising Sales Professional, Shellie now uses her skills to help businesses soar on any advertising platform.</p> <p style="font-weight: 400;">Some have touted Shellie as being a Marketing Maestro with her ability to create lead-driving strategies and crafting advertising plans that bring in the crowds and makes the cash registers ring or credit card terminals ding! As she says, THAT’S MY JAM!!</p> <p style="font-weight: 400;">Shellie knows that when crafting plans using multiple advertising platforms, they must work together to be as effective and efficient as possible, and the duo of strategy and proper execution makes the results truly dynamic!</p> <p style="font-weight: 400;">But it doesn't stop there. Shellie uses her sales savvy and real-world knowledge and experience to coach and train selling professionals with a fiery passion to be the best of the best and as she says, “Let's face it, a killer marketing strategy is useless without a top-notch sales team to close the deals.” It's like having pizza without the toppings. Speaking of pizza…</p> <p style="font-weight: 400;">A self-proclaimed pizza snob, yes SNOB, you’ll find her indulging in her love for pizza A LOT! She could be a pizza spokesperson and in fact, has been a spokesperson for local brands as well as hosted local broadcast station programming. You guessed it, she’s not camera-shy at all!!  Shellie is currently in the process of being rated in the pickleball player world and has become “addicted” to the sport serving up a dose of whoop a$$ on the court in the early morning hours!</p> <p style="font-weight: 400;">Ready to grow your business to the next level? Let’s make it happen!</p>

<p style="font-weight: 400;">Lindsey is a proud Hoosier from Indianapolis. She graduated from Ball State University and majored in Marketing and Telecommunications, which set the stage for her career in the world of media and advertising.</p> <p style="font-weight: 400;">For the past 15 years, Lindsey has deeply entrenched herself in the ever-evolving field of media, especially in the Digital space. Her career began with local TV stations in Alabama, Tennessee, and Indiana where she honed her skills and managed diverse TV and Digital campaigns. Over the course of these years, Lindsey witnessed the transformation of the media landscape and played a significant role in navigating these changes for her clients.</p> <p style="font-weight: 400;">Over the last three years, Lindsey has had the privilege of serving as VP of Digital where she oversees Digital campaigns, harnessing the power of a targeted audience on any device or screen they are watching to help convert browsers to buyers so her clients achieve their goals as efficiently and effectively as possible.</p> <p style="font-weight: 400;">Outside of her professional life, Lindsey is blessed with a wonderful husband and two beautiful daughters that keep her grounded, along with being the proud dog mom to Charlie, Chloe, and Franklin who also keep her on her toes!</p> <p style="font-weight: 400;">Lindsey says the best part of her job is the unpredictability it offers. Every day presents a new campaign, a fresh set of challenges, and exciting opportunities where she thrives in the fast-paced environment and loves the fact that no two days are the same in Digital marketing and advertising.</p> <p style="font-weight: 400;">She looks forward to helping businesses navigate, grow, and thrive in the ever-evolving Digital landscape!</p>

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